Vantage Hospitality Group was the 12th largest hotel and hospitality company in the world. Its brands include Best Value Inn and Lexington by Vantage. On September 30, 2016 Vantage Hospitality Group became a wholly owned subsidiary of Red Lion Hotels Corporation in a cash plus stock acquisition worth up to $40 million.
History
Best Value Inn chain was founded in 1999 and had expanded to over 1000 US properties by 2006.
America's Best Value Inn received a Hotel Vikas diamond award in 2010 in the Best Hotel Franchisor category. Hotel Vikas is a trade publication targeted to hotel CEOs.
In 2005, Vantage introduced the Lexington by Vantage brand.
In 2014, Vantage acquired America's Best Franchising and its brands: America's Best Inns & Suites, Country Hearth Inns & Suites, Jameson Inn, Signature Inn, and 3 Palms Hotels and Resorts. As part of the acquisition, Vantage plans to restart the Signature Inn chain, which is inactive.
Brands
United States
- America's Best Inns: A chain of economy hotels. Vantage plans to eliminate this brand, with most properties transitioning into America's Best Value Inns.
- America's Best Value Inns: Mid-economy hotels with over 1,000 locations nationwide.
- Country Hearth Inns & Suites: An upper-economy and lower midscale brand. Country Hearth Inns feature rooms, suites, and a complementary breakfast.
- Jameson Inn: A midscale chain operating primarily in the Southern United States.
- Lexington Hotels & Inns: A collection of mid-scale and upscale inns, suites, and resorts. Typical Lexington properties feature on-site dining, business centers, and fitness centers. Many Lexington properties are brand conversions, but the chain has begun building new properties.
- 3 Palms Hotels & Resorts: A small chain of hotels and resorts.
International
- Canada's Best Value Inns A chain of upper-economy and lower mid-scale properties located across Canada.
Brands under development
- Signature Inn: As of August 2015 Vantage plans to re-launch the inactive Signature brand as a budget chain, with newly constructed properties.
Programs
Vantage offers two loyalty programs for its guests.
Value Club Program
Guests at America's Best Value Inn and Canadas Best Value Inn properties are eligible to sign up for a Value Club Card, which entitles them to 15% off of Best Value Inn stays, plus additional discounts from partners.
Lexington Rewards
Vantage's Lexington properties participate in the VoilĂ Hotel Rewards program. Participants receive points and other benefits.
References
External links
- Official website
- Vantage Hospitality Group
- America's Best Value Inn
- The Lexington Collection
