DIY Research (DIY Market Research) means marketing, customer or personnel research using online research methods that any individual or organization, whether they be a professional researcher or not, carries out via special online research software, or online survey tool. These survey software products allow users to connect and perform one-on-one online interviews, create online questionnaires, distribute them to an email list or internet access panels, and analyze the data in real time without outsourcing to a specialised research agency or data processing company.